David A. Aaker
Author
Publisher
Jossey-Bass
Pub. Date
c2011
Language
English
Description
"Substantial market trends and transformational innovations are creating markets and making others irrelevant. The result is a major threat for nearly every business and a significant opportunity for a few. This book will be the first marketing strategy book to develop and leverage the concept of brand relevance. To remain relevant, a firm can create a new category or subcategory-- such as iPod, Cirque du Soleil, and eBay did-- where competitors are...
Author
Publisher
Prentice Hall
Pub. Date
2008.
Language
Español
Description
El autor ofrece mediante esta obra un enfoque del talento desde un punto de vista personal. Cómo la persona ha de gestionar su talento, tanto para crecer, como para que se le valore y tener éxito en la carrera profesional y personal.